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How to change your customers expectations
Just had one of those exchanges where a business owner said that his business offers the best customer service, but can’t really tell me what exactly is ‘great’ about what they do. Hmmmm… If you...
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So what? Finding a hook for your idea is an innovation imperative
Innovative ideas, initiatives, products, culture transformations, have little chance to succeed if they aren’t enabled by smart communications. And it all starts with a simple and easily understood...
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6 simple questions that yield better decisions
How can we become better at making decisions? There is wide literature, blogs and books on the topic of decision making , and you wouldn’t go wrong reading most of them. How and why we make the...
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